Rain Nutrition Marketing Doesn't Work

Hello Reader

What you are about to read involves years of trail and error and real life experience combined with industry averages.

Rain Nutrition Quick Overview

Rain Nutrition is a new MLM beverage company that launched in 2009. Their drinks contain some of the highest antioxidant levels in any beverage sold and are more powerful than any superfood currently known. The core products are Rain Soul and Rain Rush. Rain Soul is the flagship product and Rain Rush is a high energy drink. The technology behind Rain is 20 years old but Rain Nutrition is the first company to use the exact method for formulate a product.

Rain Nutrition has chosen the MLM or network marketing vehicle to reach consumers. Network marketing has been the way many new beverage companies are entering the market. The MLM model involves selling products to your friends and family and then recruiting them as distributors. When new reps sell to their contacts they can sponsor them as new reps and the duplication starts.

Rain Nutrition The Rain Nutrition marketing style has it problems.

Here is the problem. The style of marketing that network marketing companies teach won't work out for most of the people in the MLM business. These marketing strategies might have worked in the past for a higher percentage of people but in today's market they have become very ineffective.

Rain Nutrition lays out their marketing plan on their web page. Below is a list of activities they recommend to new sales reps. They call this duplication.

Your Why

I actually agree with number one. No matter what business endeavor you choose to do you need to find a motivation deep down inside of you that is going to drive you to become a winner. You will not succeed without this desire and drive.

Go Core

This is Rain's way of saying be committed to your success. This is another good quality to have when starting a new business.

Create a Contact List

Ok, this is where things start to slide into a scenario where people start having difficulties. One thing Rain Nutrition promotes is duplication. How can someone who knows a total of 50 people duplicate someone who has over 1,000 business and sales contacts? It's a no brainer, the person with 1,000 quality contacts has a huge advantage compared to the one with few contacts. Duplication doesn't not exist when it comes to people.

Expand Your Warm Market

Rain Nutrition wants you to contact all the people you know even the ones you haven't spoken to in years. They suggest using social networks like facebook, your community and your church. I can tell you that I get emails everyday from folks on facebook asking me to check out their opportunity and guess what? Everyone has a different opportunities and all of them claim to be the next best thing. This type of marketing (if you can call it that) only produces a bunch of confusion in the industry and produces hardly any results. The warm market list and bugging old friends on facebook is not going to be the best way to grow a business.

Imagine this

'Let's see. I think I will call aunt Helen who is 78 years old and talk her into selling my products. Or maybe uncle Fred. He has always liked me and will do it if I ask. I don't think he will be angry at me when he spends a whole month's worth of pay and makes no money.'

Am I making sense? The folks you should be prospecting are the kind of folks who are self motivated and have a drive to hang in there even when it requires and excruciating amount of work.

Invite and Follow Up

Rain is telling you to get everyone you know and convince them to come to a business meeting where they will be convinced to join your business. Have you ever been to one of those timeshare presentations? They they trick you into coming with a free vacation and then they work on selling you a $50,000 vacation plan. Those guys won't leave you alone. Would you purposely force your Grandmother or best buddy to a meeting like that? This is all wrong. That's not the right strategy and the wrong people to try to recruit.

Utilize The Right Tools

Get ready to open your pocketbook. You can purchase a business cards, company DVD's, flyers, brochures and a self replicating web page. None of these are effective ways to grow your business and the money you spend on them will not turn you a profit. I have never met anybody who has made money marketing a replicated web page. And actually replicated websites drive more people away than generate sales. If you are promoting Rain Nutrition on the web then I can promise you that folks have been to a web site just like yours many times before. It simply does not work.

Host a Party

Well this is a great idea, why not have a big party? You can buy a ton of food and get out some of your product and invite? You guessed it! Invite your entire warm list, all of your family and friends. People rarely want to go to these? They know they will feel obligated to buy something. This is not a good way to market and you are using a relationship to earn a quick buck.

Attend and Invite

This is where you invite your team and prospects to a large opportunity meeting where guest speakers will teach, train and help you sponsor new reps. These are actually very effective once you have the right people to plug in. The problem is getting the right people there.

While there are some good parts to Rain's marketing strategy there are also some other parts that are flawed. They may have great products but as with all MLM and network marking companies they have not developed a system of duplication. A warm list runs out quickly and you are left with no practical way to build you business. "Marketing" is the key word in Network Marketing. Without a marketing strategy or a marketing system you can not grow a huge business. If you were opening a sandwich shop you certainly wouldn't rely on just your friends and family to support it.

There is a revolution happening right in in front of you. This revolution is called the internet. The internet is creating opportunities for people that have not had the means to reach the masses. This juggernaut of information has made it possible for people to literally create fortunes from their home office. In the last couple of years the smart marketers have been developing methods to build their network marketing businesses on the internet. They don't call friends and family, they don't do selling parties, they don't stand in malls and hand out flyers.

I'm not knocking Rain Nutrition for their their way of marketing because until now that is all that has been known. However, there is a new and better way and the future holds a big reward for those who learn these strategies early. Internet marketing is still a baby and if you can grab hold now you will be in for a wild and thrilling ride. I hope for the best for Rain Nutrition and the other MLM's out there. The times they are a changing and it's time to open your mind to the wave of the future. If you are looking for a change in your network marketing company and a change in your life then visit the links provided by this article.


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